Maruti Suzuki Mobility Challenge 2.0
Are you a matured startup working on cutting-edge technologies like Computer Vision or Video analytics?
ONLY LEFT
Problem Statement Overview
India’s leading automotive manufacturer, Maruti Suzuki, in collaboration with T-Hub, is looking to partner with mature startups that are working on cutting-edge technology for their Mobility Challenge. This program provides select startups an opportunity to execute a paid Proof of Concept, get mentorship, become a business partner of Maruti Suzuki and also win cash rewards.
The use case is to develop an agentic AI solution that autonomously optimizes digital marketing costs for Maruti Suzuki’s digital assets. This AI agent should be compatible with Adobe Experience Platform (AEP) and Real-Time Customer Data Platform (RT-CDP) to make real-time, data-driven decisions. The agent’s main job is to analyze and act on marketing data to maximize the return on ad spend (ROAS) and increase overall efficiency. This involves dynamically reallocating budgets, adjusting bids, and refining audience targeting to eliminate wasted spending and improve campaign performance. The ultimate goal is to redefine how brands achieve optimal marketing efficiency and maximize their return on investment (ROI) through intelligent, self-directed action.
Focus Areas
Insights & Analysis
Adtech Automation
Generative Engine Optimization
Media Planning & Cost Optimization
Data
Enrichment
Insights & Analysis
Adtech Automation
Generative Engine Optimization
Media Planning & Cost Optimization
Data Enrichment
Insights & Analysis
Adtech Automation
Generative Engine Optimization
Media Planning & Cost Optimization
Data Enrichment
Benefits for the Startups
Paid POC opportunity
The winners of this program will explore the opportunity to conduct paid POC with Maruti Suzuki.
Cash Rewards
• Winner: ₹5,00,000
• First Runner-up: ₹3,00,000
• Second Runner-up: ₹2,00,000
Scale up
An opportunity to co-create with Maruti Suzuki, which provides one of the largest testbeds for startups to develop cutting-edge solutions, validate them at scale, and go to market quickly.
Industry Mentorship
Get an opportunity to receive impact mentoring from leading experts at T-Hub and industry leaders from Maruti Suzuki.
Partnership Opportunities
Partnering with Maruti Suzuki and T-Hub offers startups credibility and exposure within the industry, leveraging the reputation of India's largest auto manufacturer and one of the country's leading innovation hubs.
Eligibility Criteria
- Established startups that have reached a mature stage and are ready to deploy their solution(s).
- Startups must demonstrate proven experience in agentic AI, Insights & Analysis, Generative Engine Optimization, Adtech Automation, Media Planning & Cost Optimization, and Data Enrichment.
- Startups to ensure the cost-effectiveness and potential increase in Return on Ad Spend (ROAS) and overall Return on Investment (ROI) for Maruti Suzuki.
- The AI agent should be compatible with Adobe Experience Platform (AEP) and Real-Time Customer Data Platform (RT-CDP).
- The product or technology the startup is offering for consideration represents original ideas wholly owned with freedom to use or is licensed by the startup team.
Open Collaboration Opportunities
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Autonomy
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Focus Areas
Tentative Timeline
Startups with successful POCs may get an opportunity to take the solution to market.
Number of Applications expected
FAQ'S
Established startups that have reached a mature stage and are ready to deploy their solution(s).
Yes. All entities who have relevant solutions can apply.
Please apply if you have a solution ready to be deployed at scale.
There are no charges to participate in the program.
To support the startups financially and to ensure that there is no hindrance in promoting open innovation.