Innovate UK

Empowering NET-ZERO Startups: Unlocking Indian Markets

Cohort-1 Startups

About the Program

Innovate UK’s India Market Access Program stands as a beacon for UK-based startups pioneering in the NetZero realm, extending a supportive hand to navigate the intricate landscape of the Indian market. With an unwavering commitment to sustainability and innovation, this program serves as a catalyst, fostering connections, illuminating insights, and fostering strategic blueprints.

The program acts as a guiding light for startups, illuminating pathways to success as they embark on their journey to establish a foothold in India. Through a blend of tailored assistance and collaborative endeavors, the program endeavors to empower startups to not only enter but thrive in India’s dynamic market environment.

Phase 1: Market Understanding
Startups dedicate 2 weeks in Hyderabad, India, engaging with stakeholders to comprehend market intricacies.

Phase 2: Go-To-Market Strategy
Over 6 months, startups refine their Go-To-Market strategies, emphasizing Product Market Fit, Customer Safari, Messaging, and Documentation.

Phase 3: Market Access Opportunity
Tailored support is provided to capitalize on market opportunities, aligning with startups’ development plans and GTM strategies.

Focus Areas

The focus of the Innovate UK Program is on NetZero Space. In this, we have startups from

Air Quality

EV

Battery
Management

Energy

AgriGreen Certification

Program
Benefits

Customer Journey

Digital Positioning

Performance Marketing

Market & Competitor Landscaping

Product Market Fit

Pricing Strategy

Go-To Market

Live Market Testing

Sales Mindset

Growth Hacking

Eligibility Criteria

To qualify for Innovate UK’s India Market Access Program, startups must meet the following criteria:

1.Focus on NetZero Solutions: Startups must operate within the NetZero space, demonstrating a clear commitment to advancing sustainability and reducing carbon emissions.

2. Minimum Viable Product (MVP): Applicants should have a Minimum Viable Product (MVP) ready for market testing.

Eligibility Criteria

To qualify for Innovate UK’s India Market Access Program, startups must meet the following criteria:

1.Focus on NetZero Solutions: Startups must operate within the NetZero space, demonstrating a clear commitment to advancing sustainability and reducing carbon emissions.

2. Minimum Viable Product (MVP): Applicants should have a Minimum Viable Product (MVP) ready for market testing.

Program Timeline

1st Phase
India Market Readiness

19 February 2024 - 29 February 2024

1.Introduction Webinar:

An introductory webinar for selected startups.

2.Workshop on India Market Orientation:

 Workshops covering Indian market overview, customer behavior, and product management.

3.India Market Exposure Tour (2 Weeks in Hyderabad):

 Organize a two-week tour in Hyderabad with sessions on:

Go-to-Market Bootcamp

Stakeholder Development

2nd Phase
Incubation

11 March 2024 - 05 September 2024

1. Personalized Mentorship:

  • Engage in one-on-one mentor sessions tailored to your startup's specific needs.

2.Expert Guidance:

 Access office hours with experts from T-Hub and the UK team for valuable guidance and support.

  • Workshops and Training:

 Participate in expert-led workshops covering essential topics such as:

  • Business Model Innovation: Refine your branding, pricing, and stakeholder strategy.
  •  Customer Insights: Conduct customer interviews and reflect on key findings.
  •  Go-To-Market Strategy: Develop effective strategies for market entry and growth.
  • Operational Essentials: Learn about terms & conditions, documentation, cost allocation, and more.
3rd Phase
Immersion

16 September 2024 - 27 September 2024

1.Explore 2 Startup Ecosystems:

 Dive into Hyderabad and Delhi's dynamic startup scenes.

2.10 Business Meetings per Startup:

Participate in up to 10 B2B and B2G meetings for partnership opportunities.

3. Virtual Connection with Bangalore and Mumbai:

Connect virtually with thriving ecosystems for expanded networking.

4.Government & Corporate Demo Day:

 Showcase your startup at Demo Day events in Hyderabad and Delhi.

5.One-on-One Meetings with Local Partners:

Receive personalized guidance from local partners for navigating the landscape effectively.

Program Partners

Innovate UK’s collaboration with T-Hub, allows us to work closely with the Innovation strategists of the UK who are connected to the Government’s Innovation Agency. It allows the startups of the UK to enter the Indian Market and also closely work on India’s Net Zero mission.

Innovate UK

Innovate UK is the UK Government's Innovation Agency, and they support companies throughout their innovation journey from providing grant funding to support research & development right through to commercialization, which includes expansion into overseas markets.

EDGE is a key part of the Innovate UK offer and provides support to companies that are at that
commercialization and growth stage.

T-Hub

T-Hub leads India’s pioneering innovation ecosystem and strives to create an impact for startups, corporates, investors, government and other stakeholders.   

T-Hub’s ambition extends beyond being a regional leader to becoming a global force in Innovation and entrepreneurship. We see T-Hub as an epicenter where startups, through collaboration, partnerships, and unwavering support, undergo a metamorphosis into global disruptors.

Team Innovate UK

Shanthi Priya

Manager, T-Hub

Kasyap Parnandi,

Assistant Manager, T-Hub

Oindrila Roy

Associate, T-Hub

Testimonials

Play Video
Play Video
Play Video

Gallery

____________________________________________________________________________________
©2024 T-Hub

About the Program

EDGE is a key part of the Innovate UK offer and provides support to companies that are at that commercialization and growth stage.

Innovate UK is the UK Government’s Innovation Agency, and they support companies throughout their innovation journey from providing grant funding to support research & development right through to commercialization, which includes expansion into overseas markets.

Innovate UK is an India Market Access Program that is focused on helping 10 UK-based startups in NetZero space to land in the Indian Market. The program is broken down into 3 phases.

The 1st phase of the program is focused on helping the startups understand the India Market. During this phase, the startups come down to Hyderabad, India for interaction with various stakeholders. The market visit is planned for 2 Weeks.

The 2nd Phase of the program is focused on helping the startups define their Go-To-Market Strategy with a focus on Product Market Fit, Customer Safari, Product Messaging, Go-To-Market, and Documentation. This phase concludes in a span of 5 ½ months.

The 3rd Phase of the program is focused on helping startups by giving a potential market access opportunity based on the outcomes and the GTM defined along with the goals mentioned in the Development plan of each startup.

Innovate UK is an India Market Access Program that is focused on helping 10 UK-based startups in NetZero space to land in the Indian Market. The program is broken down into 3 phases.

The 1st phase of the program is focused on helping the startups understand the India Market. During this phase, the startups come down to Hyderabad, India for interaction with various stakeholders. The market visit is planned for 2 Weeks.

The 2nd Phase of the program is focused on helping the startups define their Go-To-Market Strategy with a focus on Product Market Fit, Customer Safari, Product Messaging, Go-To-Market, and Documentation. This phase concludes in a span of 5 ½ months.

The 3rd Phase of the program is focused on helping startups by giving a potential market access opportunity based on the outcomes and the GTM defined along with the goals mentioned in the Development plan of each startup.

Program Partners

Why Innovate UK: Innovate UK’s collaboration with T-Hub, allows us to work closely with the Innovation strategists of the UK who are connected to the Government’s Innovation Agency. It allows the startups of the UK to enter the Indian Market and also closely work on India’s Net Zero mission.

Why to collaborate with T-Hub: About T-Hub should be good. Let me know if you have a different thought.

Program Partners

Why Innovate UK: Innovate UK’s collaboration with T-Hub, allows us to work closely with the Innovation strategists of the UK who are connected to the Government’s Innovation Agency. It allows the startups of the UK to enter the Indian Market and also closely work on India’s Net Zero mission.

Why to collaborate with T-Hub: About T-Hub should be good. Let me know if you have a different thought.

Program Partners

Why Innovate UK: Innovate UK’s collaboration with T-Hub, allows us to work closely with the Innovation strategists of the UK who are connected to the Government’s Innovation Agency. It allows the startups of the UK to enter the Indian Market and also closely work on India’s Net Zero mission.

Why to collaborate with T-Hub: About T-Hub should be good. Let me know if you have a different thought.

Why Innovate UK: Innovate UK’s collaboration with T-Hub, allows us to work closely with the Innovation strategists of the UK who are connected to the Government’s Innovation Agency. It allows the startups of the UK to enter the Indian Market and also closely work on India’s Net Zero mission.

Program Partners

Why to collaborate with T-Hub: About T-Hub should be good. Let me know if you have a different thought.

Innovate UK is an India Market Access Program that is focused on helping 10 UK-based startups in NetZero space to land in the Indian Market.

The program is broken down into 3 phases. The 1st phase of the program is focused on helping the startups understand the India Market. During this phase, the startups come down to Hyderabad, India for interaction with various stakeholders. The market visit is planned for 2 Weeks.

The 2nd Phase of the program is focused on helping the startups define their Go-To-Market Strategy with a focus on Product Market Fit, Customer Safari, Product Messaging, Go-To-Market, and Documentation. This phase concludes in a span of 6 months.

The 3rd Phase of the program is focused on helping startups by giving a potential market access opportunity based on the outcomes and the GTM defined along with the goals mentioned in the Development plan of each startup.

Program Benefits

Customer Journey

Digital Positioning

Performance Marketing

Market & Competitor Landscaping

Product Market Fit

Pricing Strategy

Go-To Market

Live Market Testing

Sales Mindset

Growth Hacking