About the Program
Innovate UK’s India Market Access Program stands as a beacon for UK-based startups pioneering in the NetZero realm, extending a supportive hand to navigate the intricate landscape of the Indian market.
With an unwavering commitment to sustainability and innovation, this program serves as a catalyst, fostering connections, illuminating insights, and fostering strategic blueprints.
The program offers customised support and collaborative opportunities …. to help startups succeed in India’s fast-paced market.
Focus Areas
The program is dedicated to pioneering advancements in the NetZero Space, supporting startups in key sectors such as
Air Quality
EV
Battery
Management
Energy
AgriGreen Certification
Program
Benefits
Customer Journey
Digital Positioning
Performance Marketing
Market & Competitor Landscaping
Product Market Fit
Pricing Strategy
Go-To Market
Live Market Testing
Sales Mindset
Growth Hacking
Program
Highlights
Market & Competitor Landscaping
Pricing Strategy
Product Market Fit
Customer Journey
Digital Positioning
Sales Mindset
Go-To Market
Growth Hacking
Eligibility Criteria
To qualify for Innovate UK’s India Market Access Program, startups must meet the following criteria:
1.Focus on NetZero Solutions: Startups must operate within the NetZero space, demonstrating a clear commitment to advancing sustainability and reducing carbon emissions.
2. Minimum Viable Product (MVP): Applicants should have a Minimum Viable Product (MVP) ready for market testing.
Program Timeline
Program Partners
Innovate UK
Innovate UK, part of UK Research and Innovation, is the UK’s innovation agency. Their mission is to help companies grow through the development and commercialisation of new products, processes and services, supported by an outstanding innovation ecosystem that is agile, inclusive and easy to navigate.
EDGE, a key part of Innovate UK, offer and provides support to companies that are at that commercialisation and growth stage.
T-Hub
T-Hub leads India’s pioneering innovation ecosystem and strives to create an impact for startups, corporates, investors, government and other stakeholders.
T-Hub’s ambition extends beyond being a regional leader to becoming a global force in Innovation and entrepreneurship. We see T-Hub as an epicenter where startups, through collaboration, partnerships, and unwavering support, undergo a metamorphosis into global disruptors.
Innovate UK
Innovate UK is the UK Government's Innovation Agency, and they support companies throughout their innovation journey from providing grant funding to support research & development right through to commercialization, which includes expansion into overseas markets.
EDGE is a key part of the Innovate UK offer and provides support to companies that are at that
commercialization and growth stage.
T-Hub
T-Hub leads India’s pioneering innovation ecosystem and strives to create an impact for startups, corporates, investors, government and other stakeholders.
T-Hub’s ambition extends beyond being a regional leader to becoming a global force in Innovation and entrepreneurship. We see T-Hub as an epicenter where startups, through collaboration, partnerships, and unwavering support, undergo a metamorphosis into global disruptors.
Program Team
Cohort-1 Startups
Testimonials
Gallery
FAQ's
Embark on a transformative journey with our program to elevate your strategy, validate growth strategies, access unparalleled mentorship, deepen your Indian market knowledge, refine your storytelling with experts, and unlock potential market access opportunities – a tailor-made path to propel your vision into a thriving reality.
The program spans 3-4 months and is divided into three distinct phases:
Phase 1: Market Introduction
Startups embark on their initial visit to the Indian market. This phase is designed to help them understand the local market dynamics through interactive discussions, sessions with industry experts, and engaging activities.
Phase 2: Virtual Incubation
During this phase, startups participate in virtual incubation at T-Hub. They receive mentorship to develop a Go-To-Market (GTM) strategy tailored to the Indian market. Additionally, startups engage with subject matter experts to understand the Indian business landscape.
Phase 3: Market Immersion
In the final phase, T-Hub facilitates immersion within the Indian market, helping startups establish valuable connections and achieve a smooth transition into the local ecosystem.
The program itself is free of charge. However, selected startups are required to pay a deposit of 1,000 Euros in advance. This deposit is fully refundable upon successful completion of the program.
To qualify for the program, startups must:
1. Have a Minimum Viable Product (MVP) already developed
2. Be registered in the UK
3. Prior presence in the Indian Subcontinent is not required
The program follows a hybrid model, structured in three phases:
Phase 1: India Market Visit – This initial phase is conducted in person, providing direct exposure to the Indian market.
Phase 2: Incubation Phase – This phase is conducted virtually and focuses on mentorship and strategy development.
Phase 3: India Market Immersion – This stage facilitates deeper market engagement and networking.
This blend of virtual and in-person interactions ensures a comprehensive learning and development experience.