Catalyse Your Product Readiness Journey through RubriX

Elevating DeepTech PoC/ Prototypes into Global-Potential MVPs

Join RubriX Cohort 3

Play Video

Rubrix Program Cohort

About RubriX

Industry reports conclude that 85% of product ideas fail. Lack of end-user empathy & development life cycle forms the crux of the problem.

Why Rubrix?

RubriX reverses the number — enabling 80%+ entrepreneurs to succeed in product development through a holistic approach involving modules, interventions, and tools.
Our proposition is simple: bring a prototype/MVP, and we’ll deliver you a market-dominating minimum viable product (MVP) in 100 days at a minimal investment.

Program Structure

The RubriX program structure is meticulously crafted and rigorously designed to elevate your PoC into a Minimum Viable Product. Collaboratively developed with industry experts, mentors, and partners to offer comprehensive support, the structure is tailored to the unique challenges of early-stage startups.

  • Mindset shift towards human-centered and empathetic approaches.
  • Development of creative confidence and problem-solving skills.
  • Basic understanding of product development lifecycle
  • Enhanced market understanding through research and customer segmentation.
  • Assessment of technical feasibility and financial viability
  • Refined estimation of market size based on research and customer insights
  • Integration of user research in product design
  • Conducting user interviews/Surveys
  • Analysing and synthesising Insights and findings
  • Increased understanding of user needs
  • Creation of user personas
  • Clear understanding of customer needs
  • Alignment of product with customer needs
  • Enhanced communication and messaging
  • Creating competitive advantage
  • Clarity on value proposition
  • Refined and optimized business model that aligns with market demands, customer needs, and revenue generation opportunities
  • Bird’s eye view of 9 elements of Business Model Canvas
  • Clear understanding of the product concept and its visual
    representation
  • Well-defined user flows, user journey maps, wireframes,
    visual designs and sitemap for the product
  • Development of a style guide for consistent visual
    elements and branding
  • Hand-off to the development team
  • Well-documented and comprehensive Product
    Requirement Document (PRD)
  • Agile project plan with sprint planning, release planning,
    system architecture
  • Development of Minimum viable product
  • Translate design specifications into functional software
  • Capable of iteratively developing and improving Minimum
  • Viable Product (MVP)
  • Improved Test Coverage: better understanding of how to achieve comprehensive test coverage
  • Beta testing
  • Pilots with users
  • Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

    Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

    Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

    Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

    The Rubrix Product Development Workshops empowers startups to build their Minimum Viable Product (MVP). Through mentorship, collaboration, and hands-on guidance, entrepreneurs refine their product vision, conduct market research, and rapidly prototype. This intensive program equips startups with the tools and knowledge to navigate the product development process effectively.
    Rubrix’s Mentor Hours offer startups a valuable opportunity to engage with experienced mentors, gaining personalized guidance and invaluable insights. Accelerate your startup’s growth and make informed decisions by tapping into the knowledge and expertise of seasoned professionals in the industry.
    Rubrix connects startups with industry experts who specialize in their respective domains, guiding them throughout the product development journey. These experienced professionals provide tailored guidance, leveraging their expertise to support startups in building successful products. Benefit from their insights and domain-specific knowledge for accelerated growth.
    Rubrix offers office hours where startups receive extensive assistance from the in-house program team. These sessions are dedicated to resolving any bottlenecks or challenges that startups may encounter, ensuring their success. Our team provides hands-on support, empowering startups to overcome obstacles and achieve their goals effectively.

    Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

    Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

    Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

    Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

    Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

    Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

    Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

    Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

    Disclaimer: The tools and templates offered as part of Rubrix Cohort-2 are intended to provide assistance in various tasks (e.g., project management, data analysis, etc.).
    • Mindset shift towards human-centered and empathetic approaches.
    • Development of creative confidence and problem-solving skills.
    • Basic understanding of product development lifecycle
    • Enhanced market understanding through research and customer segmentation.
    • Assessment of technical feasibility and financial viability
    • Refined estimation of market size based on research and customer insights
    • Integration of user research in product design
    • Conducting user interviews/Surveys
    • Analysing and synthesising Insights and findings
    • Increased understanding of user needs
    • Creation of user personas
    • Clear understanding of customer needs
    • Alignment of product with customer needs
    • Enhanced communication and messaging
    • Creating competitive advantage
    • Clarity on value proposition
    • Refined and optimized business model that aligns with market demands, customer needs, and revenue generation opportunities
    • Bird’s eye view of 9 elements of Business Model Canvas
    • Clear understanding of the product concept and its visual
      representation
    • Well-defined user flows, user journey maps, wireframes,
      visual designs and sitemap for the product
    • Development of a style guide for consistent visual
      elements and branding
    • Hand-off to the development team
    • Well-documented and comprehensive Product
      Requirement Document (PRD)
    • Agile project plan with sprint planning, release planning,
      system architecture
    • Development of Minimum viable product
    • Translate design specifications into functional software
    • Capable of iteratively developing and improving Minimum
    • Viable Product (MVP)
  • Improved Test Coverage: better understanding of how to achieve comprehensive test coverage
  • Beta testing
  • Pilots with users
  • Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

    Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

    Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

    Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

    • Mindset shift towards human-centered and empathetic approaches.
    • Development of creative confidence and problem-solving skills.
    • Basic understanding of product development lifecycle
    • Enhanced market understanding through research and customer segmentation.
    • Assessment of technical feasibility and financial viability
    • Refined estimation of market size based on research and customer insights
    • Integration of user research in product design
    • Conducting user interviews/Surveys
    • Analysing and synthesising Insights and findings
    • Increased understanding of user needs
    • Creation of user personas
    • Clear understanding of customer needs
    • Alignment of product with customer needs
    • Enhanced communication and messaging
    • Creating competitive advantage
    • Clarity on value proposition
    • Refined and optimized business model that aligns with market demands, customer needs, and revenue generation opportunities
    • Bird’s eye view of 9 elements of Business Model Canvas
    • Clear understanding of the product concept and its visual
      representation
    • Well-defined user flows, user journey maps, wireframes,
      visual designs and sitemap for the product
    • Development of a style guide for consistent visual
      elements and branding
    • Hand-off to the development team
    • Well-documented and comprehensive Product
      Requirement Document (PRD)
    • Agile project plan with sprint planning, release planning,
      system architecture
    • Development of Minimum viable product
    • Translate design specifications into functional software
    • Capable of iteratively developing and improving Minimum
    • Viable Product (MVP)
  • Improved Test Coverage: better understanding of how to achieve comprehensive test coverage
  • Beta testing
  • Pilots with users
  • Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

    Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

    Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

    Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

    • Mindset shift towards human-centered and empathetic approaches.
    • Development of creative confidence and problem-solving skills.
    • Basic understanding of product development lifecycle
    • Enhanced market understanding through research and customer segmentation.
    • Assessment of technical feasibility and financial viability
    • Refined estimation of market size based on research and customer insights
    • Integration of user research in product design
    • Conducting user interviews/Surveys
    • Analysing and synthesising Insights and findings
    • Increased understanding of user needs
    • Creation of user personas
    • Clear understanding of customer needs
    • Alignment of product with customer needs
    • Enhanced communication and messaging
    • Creating competitive advantage
    • Clarity on value proposition
    • Refined and optimized business model that aligns with market demands, customer needs, and revenue generation opportunities
    • Bird’s eye view of 9 elements of Business Model Canvas
    • Clear understanding of the product concept and its visual
      representation
    • Well-defined user flows, user journey maps, wireframes,
      visual designs and sitemap for the product
    • Development of a style guide for consistent visual
      elements and branding
    • Hand-off to the development team
    • Well-documented and comprehensive Product
      Requirement Document (PRD)
    • Agile project plan with sprint planning, release planning,
      system architecture
    • Development of Minimum viable product
    • Translate design specifications into functional software
    • Capable of iteratively developing and improving Minimum
    • Viable Product (MVP)
  • Improved Test Coverage: better understanding of how to achieve comprehensive test coverage
  • Beta testing
  • Pilots with users
  • Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

    Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

    Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

    Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

    Pilots Secured by RubriX Startups

    1:1 Mentorship

    Impact-focused mentorship to overcome roadblocks & explore growth avenues.

    AWS Credits

    1:1 Expert hours
    Upto $10000 cloud credits

    Program Benefits

    Community & Alumni Network

    Receive valuable advice and support from a like-minded community of founders.

    Microsoft Credits

    • Upto $150,000 free Azure credits
    • Access to tools including GitHub & Microsoft 365
    • $2500 Open AI credits for 6 months

    Product Day

    Present your product to the community to gain confidence and exposure.

    Workshops

    Get hands-on exposure, learning, and growth with thought-out workshops.

    Product Day

    Product Demo brings together the partaking founders of a cohort for a day of MVP-showcasing, pitching, and networking with a dazzling ecosystem of product specialists.  

    The outcomes for entrepreneurs — business exposure, improved confidence, mindset expansion, and potential business outcomes.

    Product Day

    Product Demo brings together the partaking founders of a cohort for a day of MVP-showcasing, pitching, and networking with a dazzling ecosystem of product specialists.  

    The outcomes for entrepreneurs — business exposure, improved confidence, mindset expansion, and potential business outcomes.

    Meet Rubrix Team

    Raghuveer Kovuru

    4X founder, Director of innovation

    Vinay Peddinti

    2X founder, Program lead for Rubrix, Handles innovation projects for Apollotyres, Carrier, Qualcomm, Algorand.

    Krishna Kumar

    Product and Project Management. Program coordinator @ RubriX

    Bashireddy Saikumareddy

    UX researcher and Product Management enthusiast.Program coordinator @ RubriX

    Vijay Bawra

    A Passionate Startup Ecosystem Enabler and Driver @T-hub

    Gajendra Tripathi

    Helping Startups Grow Faster!

    Koushik Ashnalli

    Startup Innovation Team @ T-Hub

    Rajesh D

    Growth @T-Hub | Program Management | Strategic Marketing

    Meet Rubix Team

    Raghuveer Kovuru

    Fostering Free Will, Innovation and Entrepreneurship

    Vinay Peddinti

    Accelerating Startups

    Krishna Kumar

    MBA in Business Analytics | Photographer | Startup

    Bashireddy Saikumareddy

    Associate – Innovation management at T-Hub

    Rajesh D

    Growth @T-Hub | Program Management | Strategic Marketing

    Gajendra Tripathi

    Helping Startups Grow Faster!

    Vijay Bawra

    A Passionate Startup Ecosystem Enabler and Driver @T-hub

    Koushik Ashnalli

    Startup Innovation Team @ T-Hub

    World Class Mentor Network

    Siddharth M. Pandya

    Business Transformation Leader

    Satyanarayana Pillamari

    Product Strategy

    Butchi Babu Burra

    IT advisory Board Punjab & Sind Bank

    Venugopal Choudhary

    Payment industry expert

    Mudit T

    Technology Architect

    Arun Chinnachamy

    Building portfolio of business in SaaS and AI

    Dr. Mohit Dubey

    CEO, AIC-MITADT at MIT ADT University

    Sai C

    Payment industry expert

    Darshan Bhandari

    Engineering Leader at Kotak

    Vikram Bodicherla

    Android Engineer at WhatsApp

    Sourav Sahu

    Digital Transformation & Innovation

    Devesh Varma

    Livelihoods | Public Health

    Rajat Ojha

    Advisor

    Aditya Bandi

    Principal Product Manager @ Yahoo Mail

    Pavan C

    Global Product Engineering Leader

    Nirajita Mitra

    Mentor

    Manoj Kumar Bada Ghar Wala

    Product Development Mentor

    Raghunandan Mishra

    Vice President of Artificial Intelligence

    Veera Prakash Y

    Technology Transfer & Product Labs, Head

    Avneesh Bhatnagar

    Product Management Leader

    World Class Mentor Network

    Siddharth M. Pandya

    Business Transformation Leader

    Satyanarayana Pillamari

    Product Strategy

    Butchi Babu Burra

    IT advisory Board Punjab & Sind Bank

    Venugopal Choudhary

    Payment industry expert

    Mudit T

    Technology Architect

    Arun Chinnachamy

    Building portfolio of business in SaaS and AI

    Dr. Mohit Dubey

    CEO, AIC-MITADT at MIT ADT University

    Sai C

    Payment industry expert

    To provide an extra boost to Rubrix startups, we’ve put together a bundle of credits, discounts, and deals provided by an amazing group of partner and portfolio companies
    atomstate logo

    Mentor Testimonials

    Rubrix Impact Numbers

    Mentor Testimonials

    Lorem ipsum is placeholder

    Program Partners

    Pre-Cohort

    0

    No.of Applications

    0

    No.of Pitches Taken

    0

    No.of Startups Admited

    0

    % of Intake

    During Cohort

    0

    No.of Workshops

    0

    Workshop Hours

    0

    No.of Mentor Hours

    0

    No.of Connects Made

    Post Cohort

    0

    No. of Pivots

    0

    No. of MVPs Built

    0 L
    Grants Given
    0 L
    Funding Raised by Cohort Startups
    0
    Pilots Given

    Success Metrics

    Pre-Cohort

    During Cohort

    Post Cohort

    Rubrix Success Stories

    Start Startups of Rubrix

    0 x
    Transaction
    0 x
    Revenue
    0 x
    Clients Onboarded
    0 x
    Serving States

    Secured Bharat Bill Bronze Medal for Whatsapp Integration of Bill Payments

    Start Startups of Rubrix

    Raised

    ₹80 L

    Achieved Presence In

    5347 Schools

    Secured Pilots With

    VJIT

    • Elephant Insurance and alliance group
    • Transcorp
    • Tera.cloud
    • Financial Stakeholders

    Start Startups of Rubrix

    Dungo

    Swiggy

    Zepto

    Uber

    Big Basket

    Rubrix in News

    T-Hub launches RubriX program for tech startups (CNBC TV18)

    Startup ecosystem builder T-Hub has announced the call for applications for its program on product development RubriX.

    T-Hub launches RubriX program for technology startups (Free Press)

    T-Hub today announced the call for applications for its program on product development RubriX. Aiming to support early-stage...

    T-Hub Launches RubriX Program for Technology Startups (Indianweb2)

    The program aims to support early-stage tech startups with ready prototypes and help them reach the Minimum Viable Product stage with minimal risks.

    T-Hub Launches RubriX Program for Technology Startups to Scale from Prototype to MVP Stage

    T-Hub, which leads India’s pioneering innovation ecosystem, today announced the call for applications for its first-ever program on product development RubriX.

    Boeing build

    Boeing build

    Apply Build 3.0 Boeing University Innovation Leadership Program LET YOUR IDEAS SOAR HIGH Apply…

    AIC SEMICONDUCTORS

    AIC SEMICONDUCTORS

    Aspire to make India Self-Reliant in the Semiconductor Sector? Be a part of AIC’s…

    LAB32

    LAB32

    Apply Lab32, One of India’s Longest-Running Market Readiness Program Get outcome-driven guidance to scale…

    Frequently Asked Questions

    The fee is INR 60,000 + GST(EMI option is available).

    At RubriX, we enable you to deliver you a functional MVP within just 100 days with minimal investment. You need to bring a prototype/Proof of concept, and we will provide comprehensive support, mentorship, and interventions to ensure you go out with functional MVP after.
    The Product Demo event is an exciting gathering where participating founders from the cohort showcase their MVPs to an enagaing audience of investors,ecosystem partners, corporates and fellow startup founders
    Yes, product mentors and technology EIRs will guide your MVP development process on a need basis.
    RubriX is a hybrid program,with 3 to 4 physical touch points across the cohort, Rest of the interventions are all virtual.
    As a RubriX program participant, you will become part of the T-Hub Alumni network, providing access to ongoing support and networking opportunities. You may also be invited to participate in future events hosted by T-Hub and its partners, offering further avenues to showcase your product and explore potential business collaborations.

    Apply Now