LAB32, One of India's Longest-Running Market Readiness Program

Get outcome-driven guidance to scale and transform your B2B SaaS startups with a robust GTM strategy

About the Program

About the Program

Hexagon’s Startup Catalyst Program is an opportunity for Indian startups working in the areas of Digital Reality and Autonomous Technologies to apply their ideas and capabilities to emerging but well-defined real-world problems and build full-scale solutions that Hexagon will help take to global customers.

It is an exceptional and exciting opportunity for startups playing in niche and cutting-edge areas to easily access markets, with globally relevant solutions.

Key Messages

Stages of the Program

Who we’re Looking For

If you are a startup having capabilities in Artificial Intelligence, Machine Learning and/ or Digital Reality – tell us which one of the specific problems below, you would like to act on and why you would be good fit

  • Building Digital Twins for EV Manufacturing
  • Real-Time Language Translation
  • Enabling Prescriptive Maintenance with AI/ML models for Process Plants

Hexagon Collaboration : How it Works

If your idea and credentials stand out, you would be chosen for a cohort of your peers, and each startup will get an assigned mentors to then flesh out a full PoC.

The finalist from each cohort would win a prize as well as get the opportunity to build a full-scale solution working with Hexagon’s experts from respective domains and on Hexagon’s futuristic technologies and platforms. In the journey together with we can then take the joint solutions to Hexagon’s customers and scale them across geographies.

About the Program

Objectives of LAB32

LAB32 is designed to help early-stage startups transition from having a Minimum Viable Product (MVP) to becoming market-ready.

At its core, LAB32 aims to enhance the product-market fit of startups while developing a robust Go-to-Market (GTM) strategy, ensuring that their products align perfectly with the needs and desires of their target customers.

The Need for LAB32

Transitioning from an MVP to a fully market-ready product can be challenging. Finding the perfect match between a product and its customers’ needs— Product-Market Fit (PMF) —can make or break a startup. Moreover, launching a product requires a well-thought-out strategy to create awareness, reach the target audience, and generate sales.

Lab32 focuses on refining the product based on real market feedback, ensuring that startups create something customers truly want. The program guides startups through this intricate process, providing the necessary support and direction.

Who we’re Looking For

LAB32 Cohort 13 is designed for founders who are building B2B Software as a Service (SaaS) startups and are eager to scale their businesses in terms of revenue. 
This program is ideal for startups seeking to gain the right kind of exposure from sectoral operators and experienced founders with a proven track record in delivering results within the B2B SaaS sector.

Ideal Candidates for Cohort 13:

  • Founders with B2B SaaS solutions looking to take their startup to the next level.
  • Startups aiming to scale their revenue through strategic exposure and guidance.
  • GTM strategy seekers who want to equip themselves with the knowledge and tools for scaling their business.

LAB32 - Catalyst

It’s time to Go-To-Market

LAB32 is a 100-day, goal-based, Market Readiness Program for Minimum Viable Product (MVP) Ready and Market-Ready Startups to refine their Product-Market Fit (PMF) and Go-To-Market (GTM) Strategy. The latest edition of LAB32 (Cohort 13) aims to nurture startups from the Indian subcontinent working on innovative B2B SaaS Solutions. 
LAB32’s unique program format, fine-tuned over “Twelve (12)” previous cohorts, helps startups push their limits and achieve their goals faster.

LAB32: The Leading Program of its kind

Program Details

If you are looking to firm up your startup’s strategy in these aspects, LAB32 is for you.

Market-Competitor

Market & Competitor Landscaping

Product-Market-Fit

Product-Market Fit

Pricing-Strategy

Pricing Strategy

Customer-Journey

Customer Journey

Online-Offline-Marketing

Digital Positioning

Performance-Marketing

Performance Marketing

Capacity-Building

Live Market Testing

Public-Relations

Go-To-Market

Sales-Strategy

Sales Mindset

growth-svgrepo-com

Growth Hacking

Market-Competitor

Market & Competitor Landscaping

Product-Market-Fit

Product-Market Fit

Pricing-Strategy

Pricing Strategy

Customer-Journey

Customer Journey

Online-Offline-Marketing

Digital Positioning

growth-svgrepo-com

Growth Hacking

Performance-Marketing

Performance Marketing

Capacity-Building

Live Market Testing

Public-Relations

Go-To-Market

Sales-Strategy

Sales Mindset

Why B2B SaaS?

B2B Software as a Service (SaaS) offers startups a scalable and flexible business model with a recurring revenue stream. These cloud-based solutions provide cost-efficiency for businesses by eliminating the need for heavy upfront investments in hardware and software. 
The growing demand for digital transformation and industry-specific solutions opens vast market opportunities for B2B SaaS startups. Startups can capitalise on the developing SaaS market and leverage the trends to drive revenue and market presence. 
T-Hub’s flagship program, LAB32, offers the perfect platform for these startups to scale their business solutions. LAB32 helps startups refine their go-to-market strategies and achieve sustainable growth through expert mentorship, strategic guidance, and networking opportunities.

About T-Hub

T-Hub (Technology Hub) is a premier innovation hub and ecosystem enabler based in Hyderabad, India. T-Hub leads India’s pioneering innovation ecosystem and strives to create an impact for startups, corporations, and other ecosystem stakeholders. Its mission is to enable and empower an ecosystem hungry for innovation.
Incorporated in 2015, T-Hub has provided 2000+ national and international startups access to superior technology, talent, mentors, customers, corporates, investors, government agencies, and other innovation ecosystem stakeholders.
T-Hub has elevated innovation for leading national and global corporations, transforming their business models for the better. Collaborating with innovation partners and enablers in Telangana, India and worldwide, T-Hub is building a future-ready innovation ecosystem.

Why B2B SaaS?

B2B Software as a Service (SaaS) offers startups a scalable and flexible business model with a recurring revenue stream. These cloud-based solutions provide cost-efficiency for businesses by eliminating the need for heavy upfront investments in hardware and software. 
The growing demand for digital transformation and industry-specific solutions opens vast market opportunities for B2B SaaS startups. Startups can capitalise on the developing SaaS market and leverage the trends to drive revenue and market presence. 
T-Hub’s flagship program, Lab32, offers the perfect platform for these startups to scale their business solutions. Lab32 helps startups refine their go-to-market strategies and achieve sustainable growth through expert mentorship, strategic guidance, and networking opportunities.

About T-Hub

T-Hub (Technology Hub) is a premier innovation hub and ecosystem enabler based in Hyderabad, India. T-Hub leads India’s pioneering innovation ecosystem and strives to create an impact for startups, corporations, and other ecosystem stakeholders. Its mission is to enable and empower an ecosystem hungry for innovation.
Incorporated in 2015, T-Hub has provided 2000+ national and international startups access to superior technology, talent, mentors, customers, corporates, investors, government agencies, and other innovation ecosystem stakeholders.
T-Hub has elevated innovation for leading national and global corporations, transforming their business models for the better. Collaborating with innovation partners and enablers in Telangana, India and worldwide, T-Hub is building a future-ready innovation ecosystem.

Who can Apply?

Startup Attributes

Founder Attributes

Who can Apply?

Startup Attributes

Founder Attributes

Program Challenges

Digital Twin in Manufacturing

Create a Digital Twin journey for manufacturing. From design to delivery, showcase your prowess in digital reality using the "Nexus for Developers."

Real-Time Language Translation

Develop Automatic AI translation for call audio, detecting and translating languages in real-time. Seamlessly integrate your solution into our On-Call Platform, revolutionising language support in customer interactions.

Predictive Maintenance Using AI/ML Models

Enable Predictive Maintenance for plant assets, leveraging AI/ML models and integrating with Lab32 proprietary technology. Visualise asset health through any device, providing exception-based analytics.

Lab32 - Focus Areas

B2B SaaS

LAB32 Cohort 13 is calling all startups with innovative B2B SaaS solutions to apply and be a part of this transformative program. If you are developing cutting-edge software that serves other businesses, enhancing their efficiency, productivity, or overall operations, this is your chance to scale your startup. Apply now and join a cohort of forward-thinking entrepreneurs ready to transform their industries with innovative SaaS solutions.

Program Schedule

3 July 2024
Applications Open
10 August 2024
Applications Close
27 August 2024
Program Starts
27 November 2024
Program Ends

Program Benefits

Ex-founders and operators experienced in B2B SaaS to deliver the best standard sessions.
Outcome based founder engagements over three months to help the founders introspect their own best practise and iterate on the same.
One:One mentor session to gain feedback on a weekly basis.
Get associated with T-Hub to work together on market readiness and market connects.
Extended portfolio support post the program completion for the best performing startups.

Program Benefits

Ex-founders and operators experienced in B2B SaaS to deliver the best standard sessions.
Outcome based founder engagements over three months to help the founders introspect their own best practise and iterate on the same.
One:One mentor session to gain feedback every week.
Get associated with T-Hub to work together on market readiness and market connects.
Extended portfolio support post the program completion for the best performing startups.

Program Benefits

Ex-founders and operators experienced in B2B SaaS to deliver the best standard sessions.
Outcome based founder engagements over three months to help the founders introspect their own best practise and iterate on the same.
One:One mentor session to gain feedback on a weekly basis.
Get associated with T-Hub to work together on market readiness and market connects.
Extended portfolio support post the program completion for the best performing startups.

Program Partners

To give LAB 32 startups an extra boost, we've bundled credits, discounts, and deals provided by our esteemed value partners and program partners.

Gallery

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FAQs

  • Submit an online application
  • Once your application is shortlisted, an online evaluation with the Hexagon team
  • Once your application is shortlisted, an online evaluation with T-Hub team

It is recommended to use Hexagon platforms for the respective problem statements. And Hexagon will be providing the necessary licenses.

“Nexus” for the digital twins for EV Manufacturing and know more – https://nexus.hexagon.com/

“OnCall ” for the Real time language translation and know more –https://hexagon.com/products/hxgn-oncall-dispatch

“Immersal” for Prescriptive Maintenance of Process plants and know more – https://immersal.com/ and developer version  – https://developers.immersal.com/

Currently, the IP of PoC is owned solely by startups. We will be exploring about IP only at later stage with the winning startups which will be selected to next steps of engagement after the Demo Day, on completion of the 100 day program.

Yes, we will be providing the training to the selected startups in the beginning of the cohort.

Yes, the subject matter experts will be available for a weekly sync online with startups for any clarifications and mentoring. However, the SMEs shall be available for any clarifications on a need basis during the rest of the week.

Yes, the solution should offer a live translation. When a caller makes a call and after started talking in his native language, the call taker should be able to see the translated text on the screen. The speech should continuously get translated as long as the caller speaks.

No, you’ll not be getting any source code, and the solution shouldn’t require any changes to the product source code or business logic. The solution should be easily integrated with the product and the solution should work seamlessly upon installing and configuring the solution.

Hexagon will be able to co-position your solution in their framework. Hexagon will help you in setting up integration test bed (as to how customer will experience it)

  • Design & Engineering
  • Metrology Production
  • Process Lifecycle
  • Simulation
  • Manufacturing
  • Quality
  • Testing
  • Battery management systems (BMS)
  • delivery

Any startup which can,

  • Create a web app.
  • Create a desktop app.
  • Connect several apps together.
  • Add functionality to an existing app.

No, there will not be any access / modifications allowed to the source code of Nexus. It is not even needed. You will be able to deploy the code/ solution to Nexus. Hexagon will help you in integrating the final solution into the framework.

Most common Desktop application technologies are supported, including C#, C++, Java and QT.

Yes. There will be tutorials and sample applications that will be provided post selection.

No. You have to use Immersal platform to build AR solution and integrate your predictive and prescriptive solution and demonstrate. 

Basic knowledge of Unity is preferred to build AR solution using Immersal. Hexagon will provide required training on Immersal SDK to startups and will provide Unity startup kit including license.

Yes, it will provide you with sensor data and maintenance data with relevant history to help you create a predictive/ prescriptive solution. You should then use Immersal to prepare the final AR solution.

For a mobile to recognise parts or pictures, you can build your own solution or use the ones that are available in the ecosystem.

Lab32 Cohort 13 is for founders building Software as a Service (SaaS) based startups who are looking to scale in terms of revenue by getting the right kind of exposure from the sectoral operators/founders who have worked and delivered results in the similar sector in the past.

This program will specifically help the founders create a robust GTM strategy. 

LAB32 Benefits are as follows :

1. Ex-founders and operators experienced in B2B SaaS to deliver the best standard sessions. 
2. Outcome based founder engagements over three months to help the founders introspect their own best practise and iterate on the same. 
3. One:One mentor session to gain feedback on a weekly basis. 
4. Get associated with T-Hub to work together on market connects. 
5. Extended portfolio support post the program completion for the best performing startups.

We are looking to work with startups with an MRR greater than 25k and less than 50k or a really strong founding team who are not scared of failing fast. Bonus points if the founders believe in strong execution and are constantly looking to get better. 

FAQs

1. Submit an Online Application: Start by filling out and submitting the application form on our website.
2. Initial Shortlisting: If your application meets the criteria, it will be shortlisted for the next stage.
3. Online Evaluation with Our Team: Shortlisted applications will undergo an online evaluation with our team.
4. Final Evaluation with the T-Hub Team: Successful candidates from the initial evaluation will have a final online assessment with the T-Hub team.

Currently, startups own the IP of their Proof of Concept. We will explore IP only at a later stage with the winning startups, who will be selected for the next steps of engagement after the Demo Day upon completion of the 100-day program.

Lab32 Cohort 13 is for founders building Software as a Service (SaaS) based startups who are looking to scale in terms of revenue by getting the right kind of exposure from the sectoral operators/founders who have worked and delivered results in the similar sector in the past.

This program will specifically help the founders create a robust GTM strategy. 

LAB32 Benefits are as follows :

1. Ex-founders and operators experienced in B2B SaaS to deliver the best standard sessions.
2. Outcome-based founder engagements over three months to help the founders introspect their own best practices and iterate on them.
3. One:One mentor session to gain feedback every week.
4. Get associated with T-Hub to work together on market connects.
5. Extended portfolio support post the program completion for the best performing startups.

We are looking to work with startups with an MRR greater than 25k and less than 50k or a solid founding team who are confident of failing fast. Bonus points if the founders believe in strong execution and constantly seek improvement.

Yes, the joining fee for the program is INR 90,000 plus GST.

Apply Now