The Power of B2B SaaS
Innovation in LAB32

Why You Are Building What You Are Building: The Power of B2B SaaS Innovation in LAB32

As a founder of a B2B SaaS startup, the question “Why are you building what you are building?” is one of the most fundamental questions you can ask yourself. You can’t just create a product; you must understand the problem your technology solves, the innovation you introduce to the market, and the disruption you cause. This is the essence of what we foster at LAB32 , T-Hub’s flagship market-readiness program, which has guided over 300 startups to success over 12 cohorts. Let’s delve into the journey of Subtl.ai, a standout participant from LAB32’s previous cohort whose story exemplifies the innovative spirit and strategic focus that LAB32 aims to instill in its participants.

The School of Thought Behind Subtl.ai

subtl.ai’s is a company that embodies the principle of building technology from the ground up to solve specific, complex problems in the B2B SaaS space. At its core, Subtl.ai addresses the challenge faced by many generative AI applications, particularly in the retrieval and analysis of custom documents at scale. Vishnu Ramesh, Founder of Subtl.ai, points out that many existing technologies falter during the evaluation phase due to poor semantic search and noisy embeddings, which fail to capture user intent accurately.

To overcome these challenges, Subtl.ai built its technology from scratch, creating “subtl embeddings” and a proprietary retrieval engine designed to enhance accuracy and efficiency in data extraction and analysis. In addition to addressing current technical limitations, this foundation approach positions Subtl.ai as a leader in a highly competitive market. The startup’s success with major clients like SBI and early successes in the US market showcases the global potential of well-designed B2B SaaS solutions.

Innovation and Market Disruption

The innovation behind Subtl.ai lies in its unique approach to embedding models. Unlike many others, Subtl.ai’s models are based on intent-based extractive QnA, resulting in higher accuracy in data retrieval. This innovation is critical for businesses relying on precise data analysis, such as compliance, research, and transactional data processing.

Moreover, subtl.ai’s ability to automatically create custom models directly from documents further enhances its value proposition. By embedding these models into client workflows, Subtl.ai enables complex automation that streamlines operations in critical business functions. In addition to technology, this capability transforms how businesses operate, giving them a competitive advantage and significant efficiencies.

The Unfair Advantage

subtl.ai’s success can be attributed to what the founder describes as an “unfair advantage”—its foundational embedding innovation, coupled with a patent-protected proprietary retrieval engine. This technology, already validated by a large-scale use case with SBI, sets Subtl.ai apart from competitors who rely on more generic solutions. Additionally, Subtl.ai’s frugal yet highly effective setup, young team, and ability to rapidly deploy custom models provide a unique edge in the fast-paced world of B2B SaaS.

Lessons from LAB32

subtl.ai’s journey through LAB32 is a testament to the program’s effectiveness in guiding startups toward market readiness. Through LAB32’s structured modules, Subtl.ai refined its Go-To-Market (GTM) strategy, achieved a solid product-market fit, and gained critical insights into pitching and presenting its technology to potential customers. The mentorship and networking opportunities provided by LAB32 were instrumental in helping Subtl.ai navigate the complexities of entering new markets and scaling its operations.

Why LAB32 for B2B SaaS Startups?

If you are a founder of a B2B SaaS startup, LAB32 offers an unparalleled opportunity to take your business to the next level. Over the past 12 cohorts, LAB32 has helped 300+ startups transition from MVP to market-ready products, providing the strategic guidance, mentorship, and resources needed to succeed. With a focus on developing robust GTM strategies and achieving product-market fit, the program is the perfect platform for startups looking to scale their innovations and significantly impact their respective industries. Join us for Cohort 13, and let LAB32 help you refine your product, connect with industry experts, and access new markets. Apply now and be part of India’s longest-running market readiness program, designed to accelerate your startup’s journey to success.
Apply for LAB32 Cohort 13

Why You Are Building What You Are Building:
The Power of B2B SaaS Innovation in LAB32

As a founder of a B2B SaaS startup, the question “Why are you building what you are building?” is one of the most fundamental questions you can ask yourself. You can’t just create a product; you must understand the problem your technology solves, the innovation you introduce to the market, and the disruption you cause. This is the essence of what we foster at LAB32, T-Hub’s flagship market-readiness program, which has guided over 300 startups to success over 12 cohorts.

Let’s delve into the journey of Subtl.ai, a standout participant from LAB32’s previous cohort whose story exemplifies the innovative spirit and strategic focus that LAB32 aims to instill in its participants.

The School of Thought Behind Subtl.ai

Subtl.ai is a company that embodies the principle of building technology from the ground up to solve specific, complex problems in the B2B SaaS space. At its core, Subtl.ai addresses the challenge faced by many generative AI applications, particularly in the retrieval and analysis of custom documents at scale. Vishnu Ramesh, Founder of Subtl.ai, points out that many existing technologies falter during the evaluation phase due to poor semantic search and noisy embeddings, which fail to capture user intent accurately.

To overcome these challenges, Subtl.ai built its technology from scratch, creating “subtl embeddings” and a proprietary retrieval engine designed to enhance accuracy and efficiency in data extraction and analysis. In addition to addressing current technical limitations, this foundation approach positions Subtl.ai as a leader in a highly competitive market. The startup’s success with major clients like SBI and early successes in the US market showcases the global potential of well-designed B2B SaaS solutions.

Innovation and Market Disruption

The innovation behind Subtl.ai lies in its unique approach to embedding models. Unlike many others, Subtl.ai’s models are based on intent-based extractive QnA, resulting in higher accuracy in data retrieval. This innovation is critical for businesses relying on precise data analysis, such as compliance, research, and transactional data processing.

Moreover, Subtl.ai’s ability to automatically create custom models directly from documents further enhances its value proposition. By embedding these models into client workflows, Subtl.ai enables complex automation that streamlines operations in critical business functions. In addition to technology, this capability transforms how businesses operate, giving them a competitive advantage and significant efficiencies.

The Unfair Advantage

Subtl.ai’s success can be attributed to what the founder describes as an “unfair advantage”—its foundational embedding innovation, coupled with a patent-protected proprietary retrieval engine. This technology, already validated by a large-scale use case with SBI, sets Subtl.ai apart from competitors who rely on more generic solutions. Additionally, Subtl.ai’s frugal yet highly effective setup, young team, and ability to rapidly deploy custom models provide a unique edge in the fast-paced world of B2B SaaS.

Lessons from LAB32

Subtl.ai’s journey through LAB32 is a testament to the program’s effectiveness in guiding startups toward market readiness. Through LAB32’s structured modules, Subtl.ai refined its Go-To-Market (GTM) strategy, achieved a solid product-market fit, and gained critical insights into pitching and presenting its technology to potential customers. The mentorship and networking opportunities provided by LAB32 were instrumental in helping Subtl.ai navigate the complexities of entering new markets and scaling its operations.

Why Lab32 for B2B SaaS Startups?

If you are a founder of a B2B SaaS startup, LAB32 offers an unparalleled opportunity to take your business to the next level. Over the past 12 cohorts, LAB32 has helped 300+ startups transition from MVP to market-ready products, providing the strategic guidance, mentorship, and resources needed to succeed. With a focus on developing robust GTM strategies and achieving product-market fit, the program is the perfect platform for startups looking to scale their innovations and significantly impact their respective industries.

Join us for Cohort 13, and let LAB32 help you refine your product, connect with industry experts, and access new markets. Apply now and be part of India’s longest-running market readiness program, designed to accelerate your startup’s journey to success.