Hero for Startups
Transforming Mobility for Bharat & Beyond
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Hero for
Startups
Be a Part of the Revolution and Join the Ride
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Hero for Startups
Transforming Mobility for Bharat & Beyond
Apply Now   
Hero for Startups
Be a Part of the Revolution and Join the Ride
Roadshow Schedule   
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Innovate UK

Empowering NET-ZERO Startups: Unlocking Indian Markets

About the Program

Innovate UK’s India Market Access Program stands as a beacon for UK-based startups pioneering in the NetZero realm, extending a supportive hand to navigate the intricate landscape of the Indian market. With an unwavering commitment to sustainability and innovation, this program serves as a catalyst, fostering connections, illuminating insights, and fostering strategic blueprints.

The program acts as a guiding light for startups, illuminating pathways to success as they embark on their journey to establish a foothold in India. Through a blend of tailored assistance and collaborative endeavors, the program endeavors to empower startups to not only enter but thrive in India’s dynamic market environment.

Phase 1: Market Understanding
Startups dedicate 2 weeks in Hyderabad, India, engaging with stakeholders to comprehend market intricacies.

Phase 2: Go-To-Market Strategy
Over 6 months, startups refine their Go-To-Market strategies, emphasizing Product Market Fit, Customer Safari, Messaging, and Documentation.

Phase 3: Market Access Opportunity
Tailored support is provided to capitalize on market opportunities, aligning with startups’ development plans and GTM strategies.

Focus Areas

The focus of the Innovate UK Program is on NetZero Space. In this, we have startups from

Air Quality

EV

Battery
Management

Energy

AgriGreen Certification

Program
Benefits

Customer Journey

Digital Positioning

Performance Marketing

Market & Competitor Landscaping

Product Market Fit

Pricing Strategy

Go-To Market

Live Market Testing

Sales Mindset

Growth Hacking

Program Benefits

Market & Competitor Landscaping
Pricing Strategy
Product Market Fit
Customer Journey
Digital Positioning
Sales Mindset
Go-To Market
Growth Hacking

Eligibility Criteria

To qualify for Innovate UK’s India Market Access Program, startups must meet the following criteria:

1.Focus on NetZero Solutions: Startups must operate within the NetZero space, demonstrating a clear commitment to advancing sustainability and reducing carbon emissions.

2. Minimum Viable Product (MVP): Applicants should have a Minimum Viable Product (MVP) ready for market testing.

Program Timeline

1st Phase
India Market Readiness

19 February 2024 - 29 February 2024

1.Introduction Webinar:

An introductory webinar for selected startups.

2.Workshop on India Market Orientation:

 Workshops covering Indian market overview, customer behavior, and product management.

3.India Market Exposure Tour (2 Weeks in Hyderabad):

 Organize a two-week tour in Hyderabad with sessions on:

Go-to-Market Bootcamp

Stakeholder Development

2nd Phase
Incubation

11 March 2024 - 05 September 2024

1. Personalized Mentorship:

  • Engage in one-on-one mentor sessions tailored to your startup's specific needs.

2.Expert Guidance:

 Access office hours with experts from T-Hub and the UK team for valuable guidance and support.

  • Workshops and Training:

 Participate in expert-led workshops covering essential topics such as:

  • Business Model Innovation: Refine your branding, pricing, and stakeholder strategy.
  •  Customer Insights: Conduct customer interviews and reflect on key findings.
  •  Go-To-Market Strategy: Develop effective strategies for market entry and growth.
  • Operational Essentials: Learn about terms & conditions, documentation, cost allocation, and more.
3rd Phase
Immersion

16 September 2024 - 27 September 2024

1.Explore 2 Startup Ecosystems:

 Dive into Hyderabad and Delhi's dynamic startup scenes.

2.10 Business Meetings per Startup:

Participate in up to 10 B2B and B2G meetings for partnership opportunities.

3. Virtual Connection with Bangalore and Mumbai:

Connect virtually with thriving ecosystems for expanded networking.

4.Government & Corporate Demo Day:

 Showcase your startup at Demo Day events in Hyderabad and Delhi.

5.One-on-One Meetings with Local Partners:

Receive personalized guidance from local partners for navigating the landscape effectively.

Program Partners

Innovate UK’s collaboration with T-Hub, allows us to work closely with the Innovation strategists of the UK who are connected to the Government’s Innovation Agency. It allows the startups of the UK to enter the Indian Market and also closely work on India’s Net Zero mission.

Innovate UK

Innovate UK is the UK Government's Innovation Agency, and they support companies throughout their innovation journey from providing grant funding to support research & development right through to commercialization, which includes expansion into overseas markets.

EDGE is a key part of the Innovate UK offer and provides support to companies that are at that
commercialization and growth stage.

T-Hub

T-Hub leads India’s pioneering innovation ecosystem and strives to create an impact for startups, corporates, investors, government and other stakeholders.   

T-Hub’s ambition extends beyond being a regional leader to becoming a global force in Innovation and entrepreneurship. We see T-Hub as an epicenter where startups, through collaboration, partnerships, and unwavering support, undergo a metamorphosis into global disruptors.

Program Team

Yuvaraju Atmakuri

Director
T-Hub

Priyanka Ravala

Director
T-Hub

Preethi Madda

Manager
T-Hub

Czarina Arora

Assistant Manager
T-Hub

Anthony Anish

COO
T-Hub

Priyanka Ravala

Director
T-Hub

Shanthi Priya

Senior Manager
T-Hub

Preethi Madda

Manager
T-Hub

Ankitha Vaddeswarapu

Senior Associate
T-Hub

Jahnavi Vantaram

Associate
T-Hub

Malcolm Llyod Cheriman

Intern
T-Hub

Jon Hazell

Partnership Manager Innovate UK

James Taplin

Lead Technologist Innovate UK

Charlie Fraser

Partnership Manager Innovate UK

Veronika Baránkova

Project Coordinator Innovate UK

Viney Chauhan

Managing Director Innovate UK

Dilruk Yahathugoda

Director & Advisor Innovate UK

Ian Fletcher

Program Manager
Innovate UK

Program Team

Shanthi Priya

Manager, T-Hub

Kasyap Parnandi,

Assistant Manager, T-Hub

Oindrila Roy

Associate, T-Hub

Testimonials

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Gallery

FAQ's

Embark on a transformative journey with our program to elevate your strategy, validate growth strategies, access unparalleled mentorship, deepen your Indian market knowledge, refine your storytelling with experts, and unlock potential market access opportunities – a tailor-made path to propel your vision into a thriving reality.

The Program is broken down into 3 Phases panning for a total of 06 Months to 07 Months. 

Phase 01 focuses on the 1st India Market Visit where the startups will get an understanding of the Indian Market in the form of Discussions and Sessions with Industry Experts and various activities.

Phase 02 focuses on the Incubation of startups at T-Hub. This is a virtual Incubation where the startups will be given mentorship on creating a Go-To-Market Strategy for the Indian market. During this phase, the startups will also interact with the Subject Matter Experts, who can help in giving an understanding of what is required to create a GTM and give a generic deep dive into how it works in India.

Phase 03 focuses on the Immersion for Startups in India. For any potential connections that can help the startup in a soft landing, T-Hub will try to help in making the connection happen.

The Program does not have any fee. The startups selected for the program are required to pay a total of 1,000 Euros in advance as a deposit. The deposit amount will be refunded on successful completion of the Program.

The startups have to have a Minimum Viable Product (MVP) in place to be eligible for the program. The startup should be registered in the UK, and may or may not have any prior presence in the Indian Subcontinent.

 The program is designed to be a Hybrid model. 
The first phase of the program, which has an India Market Visit will be an in-person phase. 
The second phase of the program, which is the Incubation Phase will be a Virtual phase. 
The third Phase of the program, which has an India Market Immersion will be once again an in-person phase.

Supported By

About the Program

Big LEAP is the premier accelerator program dedicated to guiding Australian tech companies into the Indian market. Supported by AusIndustry and led by Arrow Digital in collaboration with T-Hub and La Trobe University, our initiative offers unparalleled access to the vast opportunities present in India

It aims to support the selected startups in refining their Product-Market Fit (PMF) and Go-To-Market (GTM) Strategy  tailored specifically for India’s unique landscape.

The program empowers migrant founders to leverage their strengths, refine plans, test ideas in new markets, and build networks for long-term international success. Winning startups fly to India, connecting with ecosystem partners to test offerings in this high-growth market.

Program Benefits

Intensive Training

Gain access to comprehensive and focused training sessions tailored to equip you with the skills and knowledge necessary for success in the Indian market.

Soft Landing Support

Benefit from mentoring, co-working space, and product analysis services to ensure a smooth transition into the Indian market.

Market Readiness

Prepare your business for the nuances of the Indian market with specialized readiness programs designed to enhance your understanding and adaptability.

Customer and Investor Connections

Forge valuable connections with potential customers and investors, opening doors to growth opportunities and funding prospects.

Networking Opportunities

Engage with key stakeholders in the innovation ecosystem through networking events and gatherings, expanding your reach and influence in India.

Impact of the Program

Program Interventions

Mentorship Sessions
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Mentorship Connects
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Workshops
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Hours of Interventions
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India Immersion Connects

Investor Connects
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Business Connects
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Ecosystem Connects
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Program Outcomes

Products Validated for India
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Indian Market Ready
0 +
Successful Pilot
0

India Immersion Connections

Startups
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Business Connects
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Ecosystem Connects
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Investor Connects
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Program Interventions

Startups
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Workshops
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Expert Hours
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Office Hours
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Mentoring Sessions
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Program Schedule

Cohort-2

Program Launch

February - 2023

Phase 1:
Incubation

February - April

Phase 2:
Acceleration

June- December

Phase 3:
India Immersion

February-2024

Program Ends

February-2024

Workshops

By Industry Experts

Artefacts

Business tools and Templates

Mentor Sessions

With Sector Specialists

Program Offerings

Networking

Validate GTM

Cultural Immersion

Explore Business   Opportunities

Office Hours

Stage wise reviews

Value Partners

Technoloty & Business

Program Offerings

Workshops

By Industry Experts

Artefacts

Business tools and Templates

Mentor Sessions

With Sector Specialists

Networking

Validate GTM

Cultural Immersion

Explore Business   Opportunities

Office Hours

Stage wise reviews

Value Partners

Technoloty & Business

Eligibility Criteria

Big LEAP welcomes Australian founders to apply for our accelerator program. To be considered, please ensure the following criteria are met:

  • Residency: At least one member of the founding team must be a resident of Australia.
  • Technology: The business must incorporate a scalable technology component.

If your startup meets these requirements, we encourage you to submit your application and take the first step towards expanding your presence in the Indian market with Big LEAP.

Startups

Cohort-1

Cohort-2

Startups

Cohort-1

Cohort-2

Meet Big LEAP Team

Jasmine Batra

Managing Director
Arrow Degital

Cerasela Tanasescu

Director, Programs
La Trobe University

Priyanka Ravala

Sr. Manager- International Programs
T-Hub

Santoshi Gupta

Program Associate
T-Hub

Raghuveer Kovuru

Director Innovation Management
T-Hub

Atul Kavitake

Program Manager
T-Hub

Santoshi Gupta

Program Associate
T-Hub

Testimonials

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Gallery

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©2024 T-Hub
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Program Objective

Foster Innovation

To drive the development of cutting-edge technologies and solutions in the mobility sector by leveraging the innovative potential of startups.

Accelerate Growth

To mentor and accelerate the growth of startups, helping them scale their solutions and integrate them into Hero MotoCorp's product line, leading to widespread impact.

Collaborate with the Indian Startup and Innovation Ecosystem

To work closely with emerging startups, providing them with the tools and support to solve real-world business challenges.

Sustainability and Long-Term Impact

To ensure that the innovations developed through HFS are sustainable and contribute to the long-term goals of transforming mobility for India and beyond.

Focus Areas

Hero MotoCorp, in collaboration with T-Hub, seeks to transform the mobility landscape by focusing on cutting-edge innovations that will redefine the future of transportation.

Acoustic Simulation

Advanced Simulation

Alternative Fuel - Hydrogen For 2W

AR / VR

Customer and Market Intelligence

LLM on Edge

Autonomous Mobility

Battery Technology

Charging Infra

Connected Vehicles - Safety, Comfort and Data Monetisation

Human Machine Interface

Industry 4.0 / Digital Factory

Material Science

Sustainability

Disruptive EV Tech

Emerging Mobility

Mobility Platforms as a Service

Digital Twin Technology

Program Benefits

01.

Business Development Opportunities

  • Work on a paid PoC with Hero MotoCorp. Solve specific product and business opportunities available to Hero.
  • Successful PoCs will have the opportunity to be integrated into Hero’s product line and business and operational processes.

02.

Technical Support

03.

Bootcamps & Capacity Building

04.

Mentorship from Hero Leadership

05.

Collaborate | Co-Create | Celebrate

Program Timelines

The Hero For Startups program is designed to run over 10-12 months, with the following key phases:

Call for Applications
and Evaluation
Onboarding
Bootcamps
PoC Development
Evaluation & Scaling
Final Showcase

Roadshow Events Calendar

FAQs

A spark plug is one of the essential components in the ignition system. The electrodes of the spark plug wear out due to repeated discharge of high voltage and corrosive oxidization due to combustion, causing the plug gap to gradually increase.
The Air Filter, filters the particles and dust in the intake air to protect the engine parts. It generally gets clogged over a period of time due to particles and dust over prolonged usage. Hero MotoCorp vehicles basically have three different types of air filter, they are, Polyurethane wet type, Dry Paper and Viscous Paper type.
A Fuel Tube is a joint through which continuous flow of fuel takes place from the fuel tank to carburetor. Generally 4 year is the average replacement time recommended for a fuel tube. In exceptional cases like unattended vehicle for over 6 months or more, fuel Hose need to be replaced. A continuous flow of fuel deteriorates fuel tube due to high volatility of petrol internally and it starts leaking from fuel tube joints indicated by fuel smell.

A Fuel Tube is a joint through which continuous flow of fuel takes place from the fuel tank to carburetor.
Generally 4 year is the average replacement time recommended for a fuel tube. In exceptional cases like unattended vehicle for over 6 months or more, fuel Hose need to be replaced.

The program, hosted by T-Hub and Hero MotoCorp, supports startups in developing Proof-of-Concepts (POCs) that align with Hero MotoCorp’s innovation goals across the mobility sector.

Selected startups receive mentorship, access to Hero MotoCorp’s resources, networking opportunities, and the chance to develop POCs with possible future integration or partnership opportunities.

Each cohort runs for approximately 10 months, with POC development phases ranging from 1 to 12 months depending on the startup's stage and project scope.

Yes, the program focuses on three innovation horizons: H1 (immediate solutions that can be built within 3 months), H2 (mid-term enhancements that can be built within 6 months), and H3 (long-term disruptive innovations that can be built within 12 months). Each cohort will tackle these areas, aligned with Hero MotoCorp's strategic goals.

Startups typically retain IP rights for their innovations, but specific agreements regarding collaboration and commercialization may be discussed based on Hero MotoCorp's interest in individual POCs.


Phone: 1-800-266-0018
Email: hfs.support@heromotocorp.com

Plot No 1/C, Sy No 83/1,
Raidurgam panmaktha,
Knowledge City, Serilingampally, Hyderabad,
Telangana 500081.

Contact Us


Phone: 9985190004
Email: ganesh.abhishek@t-hub.co

©2024 T-Hub