LAB32, One of India's Longest-Running Market Readiness Program
Get outcome-driven guidance to scale and transform your Consumer tech startups with a robust GTM strategy
Menu
About the Program
Objectives of LAB32
LAB32 is designed to help early-stage startups transition from having a Minimum Viable Product (MVP) to becoming market-ready.
At its core, LAB32 aims to enhance the product-market fit of startups while developing a robust Go-to-Market (GTM) strategy, ensuring that their products align perfectly with the needs and desires of their target customers.
The Need for LAB32
Transitioning from an MVP to a fully market-ready product can be challenging. Finding the perfect match between a product and its customers’ needs– Product-Market Fit (PMF) —can make or break a startup. Moreover, launching a product requires a well-thought-out strategy to create awareness, reach the target audience, and generate sales.
Lab32 focuses on refining the product based on real market feedback, ensuring that startups create something customers truly want. The program guides startups through this intricate process, providing the necessary support and direction.
Who we’re Looking For
LAB32 Cohort 14 is designed for founders who are building Consumer tech startups and are eager to scale their businesses in terms of revenue. This program is ideal for startups seeking to gain the right kind of exposure and mentorship from sectoral operators and experienced founders with a proven track record in delivering results within the Consumer Tech Sector.
Ideal Candidates for Cohort 14
- Founders with Consumer tech solutions looking to take their startup to the next level.
- Startups aiming to scale their revenue through strategic exposure and guidance.
- GTM strategy seekers who want to equip themselves with the knowledge and tools for scaling their business.
LAB32 - Catalyst
It’s time to Go-To-Market
LAB32 is a 100-day, goal-based, Market Readiness Program for Minimum Viable Product (MVP) Ready and Market-Ready Startups to refine their Product-Market Fit (PMF) and Go-To-Market (GTM) Strategy. The latest edition of LAB32 (Cohort 14) aims to nurture startups from the Indian subcontinent working on innovative Consumer tech Solutions.
LAB32’s unique program format, fine-tuned over “Thirteen (13)” previous cohorts, helps startups push their limits and achieve their goals faster.
LAB32: The Leading Program of its kind
- Time-tested: Launched in 2018, LAB32 has empowered 300 startups till date.
- Quality-focused: At only a 4% acceptance rate, the program focuses on the quality of startups in the cohort
- Proven outcomes for previous cohorts: Helped startups in the 6M and 2P framework for better outcomes during and after the program
Program Details
If you are looking to firm up your startup’s strategy in these aspects, LAB32 is for you.
Market & Competitor Landscaping
Product-Market Fit
Pricing Strategy
Customer Journey
Digital Positioning
Performance Marketing
Live Market Testing
Go-To-Market
Sales Mindset
Growth Hacking
Market & Competitor Landscaping
Product-Market Fit
Pricing Strategy
Customer Journey
Digital Positioning
Growth Hacking
Performance Marketing
Live Market Testing
Go-To-Market
Sales Mindset
Why B2B SaaS?
B2B Software as a Service (SaaS) offers startups a scalable and flexible business model with a recurring revenue stream. These cloud-based solutions provide cost-efficiency for businesses by eliminating the need for heavy upfront investments in hardware and software.
The growing demand for digital transformation and industry-specific solutions opens vast market opportunities for B2B SaaS startups. Startups can capitalise on the developing SaaS market and leverage the trends to drive revenue and market presence.
T-Hub’s flagship program, LAB32, offers the perfect platform for these startups to scale their business solutions. LAB32 helps startups refine their go-to-market strategies and achieve sustainable growth through expert mentorship, strategic guidance, and networking opportunities.
About T-Hub
T-Hub (Technology Hub) is a premier innovation hub and ecosystem enabler based in Hyderabad, India. T-Hub leads India’s pioneering innovation ecosystem and strives to create an impact for startups, corporations, and other ecosystem stakeholders. Its mission is to enable and empower an ecosystem hungry for innovation.
Incorporated in 2015, T-Hub has provided 2000+ national and international startups access to superior technology, talent, mentors, customers, corporates, investors, government agencies, and other innovation ecosystem stakeholders.
T-Hub has elevated innovation for leading national and global corporations, transforming their business models for the better. Collaborating with innovation partners and enablers in Telangana, India and worldwide, T-Hub is building a future-ready innovation ecosystem.
Consumer Tech
What is Consumer Tech?
Consumer Tech refers to any and every technology that’s created for the usage of the general public. It’s important in today’s time to understand the value of the Consumer tech sector. The sector is growing rapidly and there are people looking out for the next big idea. Hence, we have also divided the sector into specific sub-sectors.
Consumer Electronics, Wearable Technology, Smart Homes & IoT, E-commerce, Health & Wellness technology, Software & Applications (B2C Saas), Fintech SaaS.
We will be focussing on these sub-sectors and providing the right kind of learning metrics to the Startups that are able to pass all the selection processes. This shall ensure that they grow in the right direction and enter the market with full confidence.
Why Consumer Tech?
The consumer tech industry is showing significant opportunities and growth. It’s important for startups in this sector to utilise those chances and become a much bigger brand in the market. We believe that Startups can grow in this industry, with the right go-to market strategy and also be able to enhance their output to a fantastic profitable level. Consumer tech is a worthy sector that is expanding and is creating the right opportunities.
With the implementation of AI and different brands existing in the market, consumers have a bundle of choices. For a business to attract consumers, it’s important to provide them with goods or services that solve their problems while ensuring a smoother and safer working process.
Who can Apply?
Startup Attributes
- LAB32 Cohort 14 is for founders building consumer Tech startups who are looking to scale revenue by getting the right kind of exposure from sectoral operators/founders who have worked and delivered results in similar sectors in the past. This program will specifically help the founders create a robust GTM strategy.
- Your startup has some initial traction in terms of pilots/users/paying customers
- Your startup has a working product and a clear product roadmap
- You are a company registered in India.
- High Innovation quotient of the product being launched.
Founder Attributes
- You are a founder with prior experience in Corporates/ Consulting/ Entrepreneurship
- You have a clear vision for your business and knowledge of the sector.
Past Mentors
Aastha Sharma
Founder at Veris
Nilotpal Chanda
Co-founder & CBO at bluecopa
Amit Agrawal
Former Marketing & P&L Leader | Ex-Unilever & Google Executive
Nira Mitra
Vice President in CX Product development at Oracle
Sripathi Chakkravarthi
Sales Leader at Rocketlane
Dr. Radhakrishna Rao Sagi
CEO at Renova Hospitals Multi-speciality Division
Ravindra Barlingay
Managing Director at CEdge Inc.
Sanjay Varnwal
Co-Founder & CEO at Sypne. ai
Rohit Chennamaneni
Co-Founder at DarwinBox
Sirish Puppala
Principal Product Manager at Caspex
Sunil Dravid
Product Leader at ISB, Mentor to Technology Startups at T-Hub
Srikrishnan Ganesan
Co-founder & CEO at Rocketlane
Kapil Makhija
CEO at Unicommerce
Manasij Ganguli
Co-Founder and CEO at ZapScale
Lab32 - Focus Areas
Consumer Tech
LAB32 Cohort 14 is calling all startups with innovative Consumer Tech solutions to apply and be a part of this transformative program. If you are developing cutting-edge tech that serves other businesses, enhancing their efficiency, productivity, or overall operations, this is your chance to scale your startup.
Apply now and join a cohort of forward-thinking entrepreneurs ready to transform their industries with innovative Consumer Tech solutions.
Consumer Electronics
Wearable Tech
Smart Homes & IoT Devices
Software & Applications
E-Commerce
Health & Wellness Tech
Program Schedule
Program Benefits
Ex-founders and operators experienced in B2B SaaS to deliver the best standard sessions.
Outcome-based founder engagements over three months to help the founders introspect their best practices and iterate on the same.
1-on-1 mentor session to gain feedback every week.
Get associated with T-Hub to work together on market readiness and market connects.
Extended portfolio support post program completion for the best-performing startups.
Value Partners
To give LAB 32 startups an extra boost, we've bundled credits, discounts, and deals provided by our esteemed value partners and program partners.
Gallery
Successful startups that were part of LAB32
The LAB32 Journal
Blogs & Updates from LAB32 Alumni
The Power of B2B SaaS Innovation in LAB32
As a founder of a B2B SaaS startup, the question “Why are you building what you are building?” is one of the most fundamental questions you can ask yourself. You can’t just create a product; you must understand the problem your technology solves, the innovation you introduce to the market, and the disruption you cause. This is the essence of what we foster at LAB32, T-Hub’s flagship market-readiness program, which has guided over 300 startups to success over 12 cohorts.
FAQs
1. Submit an Online Application: Start by filling out and submitting the application form on our website.
2. Initial Shortlisting: If your application meets the criteria, it will be shortlisted for the next stage.
3. Online Evaluation with Our Team: Shortlisted applications will undergo an online evaluation with our team.
4. Final Evaluation with the T-Hub Team: Successful candidates from the initial evaluation will have a final online assessment with the T-Hub team.
Currently, startups own the IP of their Proof of Concept. We will explore IP only at a later stage with the winning startups, who will be selected for the next steps of engagement after the Demo Day upon completion of the 100-day program.
Lab32 Cohort 14 is for founders building Consumer tech-based startups who are looking to scale in terms of revenue by getting the right kind of exposure from the sectoral operators/founders who have worked and delivered results in a similar sector in the past.
This program will specifically help the founders create a robust GTM strategy.
LAB32 Benefits are as follows :
1. Ex-founders and operators experienced in Consumer Tech to deliver the best standard sessions.
2. Outcome-based founder engagements over three months to help the founders introspect their own best practices and iterate on them.
3. 1-on-1 mentor session to gain feedback every week.
4. Get associated with T-Hub to work together on market connects.
5. Extended portfolio support after program completion for the best-performing startups.
We are looking to work with startups with an MRR of less than 2 lakhs with an innovation quotient and a solid founding team who are confident of scaling fast. Bonus points if the founders believe in strong execution and constantly seek improvement.
Yes, the joining fee for the program is INR 90,000 plus GST.