Lab32, One of India's Longest-Running Market Readiness Program
Get outcome-driven guidance to scale and transform your B2B SaaS startups with a robust GTM strategy
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About the Program
About the Program
Hexagon’s Startup Catalyst Program is an opportunity for Indian startups working in the areas of Digital Reality and Autonomous Technologies to apply their ideas and capabilities to emerging but well-defined real-world problems and build full-scale solutions that Hexagon will help take to global customers.
It is an exceptional and exciting opportunity for startups playing in niche and cutting-edge areas to easily access markets, with globally relevant solutions.
Key Messages
- We help streamline your ideas and passion into solving a real-world problem that’s well-defined and ready to be taken to market.
- Our assigned mentors enable you with Go-to-Solution and Go-to-Market
- We enable you to scale your solutions to global market
Stages of the Program
- Choose your area and apply with credentials
- Get Filtered for Cohort
- Get a mentor assigned and work for a fixed duration
- Final Demo / Winner announcement
- Select ones get to work on co-solution and co-GTM
Who we’re Looking For
If you are a startup having capabilities in Artificial Intelligence, Machine Learning and/ or Digital Reality – tell us which one of the specific problems below, you would like to act on and why you would be good fit
- Building Digital Twins for EV Manufacturing
- Real-Time Language Translation
- Enabling Prescriptive Maintenance with AI/ML models for Process Plants
Hexagon Collaboration : How it Works
If your idea and credentials stand out, you would be chosen for a cohort of your peers, and each startup will get an assigned mentors to then flesh out a full PoC.
The finalist from each cohort would win a prize as well as get the opportunity to build a full-scale solution working with Hexagon’s experts from respective domains and on Hexagon’s futuristic technologies and platforms. In the journey together with we can then take the joint solutions to Hexagon’s customers and scale them across geographies.
About the Program
Objectives of Lab32
Lab32 is designed to help early-stage startups transition from having a Minimum Viable Product (MVP) to becoming market-ready.
At its core, Lab32 aims to enhance the product-market fit of startups while developing a robust Go-to-Market (GTM) strategy, ensuring that their products align perfectly with the needs and desires of their target customers.
The Need for Lab32
Transitioning from an MVP to a fully market-ready product can be challenging. Finding the perfect match between a product and its customers’ needs— Product-Market Fit (PMF) —can make or break a startup. Moreover, launching a product requires a well-thought-out strategy to create awareness, reach the target audience, and generate sales.
Lab32 focuses on refining the product based on real market feedback, ensuring that startups create something customers truly want. The program guides startups through this intricate process, providing the necessary support and direction.
Who we’re Looking For
Lab32 Cohort 13 is designed for founders who are building B2B Software as a Service (SaaS) startups and are eager to scale their businesses in terms of revenue.
This program is ideal for startups seeking to gain the right kind of exposure from sectoral operators and experienced founders with a proven track record in delivering results within the B2B SaaS sector.
Ideal Candidates for Cohort 13:
- Founders with B2B SaaS solutions looking to take their startup to the next level.
- Startups aiming to scale their revenue through strategic exposure and guidance.
- GTM strategy seekers who want to equip themselves with the knowledge and tools for scaling their business.
Lab32 - Catalyst
It’s time to Go-To-Market
LAB32 is a 100-day, goal-based, Market Readiness Program for Minimum Viable Product (MVP) Ready and Market-Ready Startups to refine their Product-Market Fit (PMF) and Go-To-Market (GTM) Strategy. The latest edition of LAB32 (Cohort 13) aims to nurture startups from the Indian subcontinent working on innovative B2B SaaS Solutions.
LAB32’s unique program format, fine-tuned over “Twelve (12)” previous cohorts, helps startups push their limits and achieve their goals faster.
Lab32: The Leading Program of its kind
- Time-tested: Launched in 2018, LAB32 has empowered 300 startups till date.
- Quality-focused: At only a 4% acceptance rate, the program focuses on the quality of startups in the cohort
- Proven outcomes for previous cohorts: Helped startups in the 6M and 2P framework for better outcomes during and after the program
Program Details
If you are looking to firm up your startup’s strategy in these aspects, Lab32 is for you.
Market & Competitor Landscaping
Product-Market Fit
Pricing Strategy
Customer Journey
Digital Positioning
Performance Marketing
Live Market Testing
Go-To-Market
Sales Mindset
Growth Hacking
Market & Competitor Landscaping
Product-Market Fit
Pricing Strategy
Customer Journey
Digital Positioning
Growth Hacking
Performance Marketing
Live Market Testing
Go-To-Market
Sales Mindset
Why B2B SaaS?
B2B Software as a Service (SaaS) offers startups a scalable and flexible business model with a recurring revenue stream. These cloud-based solutions provide cost-efficiency for businesses by eliminating the need for heavy upfront investments in hardware and software.
The growing demand for digital transformation and industry-specific solutions opens vast market opportunities for B2B SaaS startups. Startups can capitalise on the developing SaaS market and leverage the trends to drive revenue and market presence.
T-Hub’s flagship program, Lab32, offers the perfect platform for these startups to scale their business solutions. Lab32 helps startups refine their go-to-market strategies and achieve sustainable growth through expert mentorship, strategic guidance, and networking opportunities.
About T-Hub
T-Hub (Technology Hub) is a premier innovation hub and ecosystem enabler based in Hyderabad, India. T-Hub leads India’s pioneering innovation ecosystem and strives to create an impact for startups, corporations, and other ecosystem stakeholders. Its mission is to enable and empower an ecosystem hungry for innovation.
Incorporated in 2015, T-Hub has provided 2000+ national and international startups access to superior technology, talent, mentors, customers, corporates, investors, government agencies, and other innovation ecosystem stakeholders.
T-Hub has elevated innovation for leading national and global corporations, transforming their business models for the better. Collaborating with innovation partners and enablers in Telangana, India and worldwide, T-Hub is building a future-ready innovation ecosystem.
Why B2B SaaS?
B2B Software as a Service (SaaS) offers startups a scalable and flexible business model with a recurring revenue stream. These cloud-based solutions provide cost-efficiency for businesses by eliminating the need for heavy upfront investments in hardware and software.
The growing demand for digital transformation and industry-specific solutions opens vast market opportunities for B2B SaaS startups. Startups can capitalise on the developing SaaS market and leverage the trends to drive revenue and market presence.
T-Hub’s flagship program, Lab32, offers the perfect platform for these startups to scale their business solutions. Lab32 helps startups refine their go-to-market strategies and achieve sustainable growth through expert mentorship, strategic guidance, and networking opportunities.
About T-Hub
T-Hub (Technology Hub) is a premier innovation hub and ecosystem enabler based in Hyderabad, India. T-Hub leads India’s pioneering innovation ecosystem and strives to create an impact for startups, corporations, and other ecosystem stakeholders. Its mission is to enable and empower an ecosystem hungry for innovation.
Incorporated in 2015, T-Hub has provided 2000+ national and international startups access to superior technology, talent, mentors, customers, corporates, investors, government agencies, and other innovation ecosystem stakeholders.
T-Hub has elevated innovation for leading national and global corporations, transforming their business models for the better. Collaborating with innovation partners and enablers in Telangana, India and worldwide, T-Hub is building a future-ready innovation ecosystem.
Who can Apply?
Startup Attributes
- Lab32 Cohort 13 is for founders building Software as a Service (SaaS)- based startups who are looking to scale revenue by getting the right kind of exposure from sectoral operators/founders who have worked and delivered results in similar sectors in the past. This program will specifically help the founders create a robust GTM strategy.
- Your startup has some initial traction in terms of pilots/users/paying customers
- Your startup has a working product and a clear product roadmap
- You are a company registered in India or the extended sub-continent
Founder Attributes
- You are a founder with prior experience in Corporates/Consulting/Entrepreneurship
- You are a team of 2 full time founders with complementary skill sets
- You have a clear vision for your business and knowledge of the sector you operate in
Program Challenges
Digital Twin in Manufacturing
Create a Digital Twin journey for manufacturing. From design to delivery, showcase your prowess in digital reality using the "Nexus for Developers."
Real-Time Language Translation
Develop Automatic AI translation for call audio, detecting and translating languages in real-time. Seamlessly integrate your solution into our On-Call Platform, revolutionising language support in customer interactions.
Predictive Maintenance Using AI/ML Models
Enable Predictive Maintenance for plant assets, leveraging AI/ML models and integrating with Lab32 proprietary technology. Visualise asset health through any device, providing exception-based analytics.
Lab32 - Focus Areas
B2B SaaS
Lab32 Cohort 13 is calling all startups with innovative B2B SaaS solutions to apply and be a part of this transformative program. If you are developing cutting-edge software that serves other businesses, enhancing their efficiency, productivity, or overall operations, this is your chance to scale your startup. Apply now and join a cohort of forward-thinking entrepreneurs ready to transform their industries with innovative SaaS solutions.
Program Schedule
Program Benefits
Ex-founders and operators experienced in B2B SaaS to deliver the best standard sessions.
Outcome based founder engagements over three months to help the founders introspect their own best practise and iterate on the same.
One:One mentor session to gain feedback on a weekly basis.
Get associated with T-Hub to work together on market readiness and market connects.
Extended portfolio support post the program completion for the best performing startups.
Program Benefits
Ex-founders and operators experienced in B2B SaaS to deliver the best standard sessions.
Outcome based founder engagements over three months to help the founders introspect their own best practise and iterate on the same.
One:One mentor session to gain feedback on a weekly basis.
Get associated with T-Hub to work together on market readiness and market connects.
Extended portfolio support post the program completion for the best performing startups.
Program Benefits
Ex-founders and operators experienced in B2B SaaS to deliver the best standard sessions.
Outcome based founder engagements over three months to help the founders introspect their own best practise and iterate on the same.
One:One mentor session to gain feedback on a weekly basis.
Get associated with T-Hub to work together on market readiness and market connects.
Extended portfolio support post the program completion for the best performing startups.
Program Partners
Gallery
Gallery
FAQs
- Submit an online application
- Once your application is shortlisted, an online evaluation with the Hexagon team
- Once your application is shortlisted, an online evaluation with T-Hub team
It is recommended to use Hexagon platforms for the respective problem statements. And Hexagon will be providing the necessary licenses.
“Nexus” for the digital twins for EV Manufacturing and know more – https://nexus.hexagon.com/
“OnCall ” for the Real time language translation and know more –https://hexagon.com/products/hxgn-oncall-dispatch
“Immersal” for Prescriptive Maintenance of Process plants and know more – https://immersal.com/ and developer version – https://developers.immersal.com/
Currently, the IP of PoC is owned solely by startups. We will be exploring about IP only at later stage with the winning startups which will be selected to next steps of engagement after the Demo Day, on completion of the 100 day program.
Yes, we will be providing the training to the selected startups in the beginning of the cohort.
Yes, the subject matter experts will be available for a weekly sync online with startups for any clarifications and mentoring. However, the SMEs shall be available for any clarifications on a need basis during the rest of the week.
Yes, the solution should offer a live translation. When a caller makes a call and after started talking in his native language, the call taker should be able to see the translated text on the screen. The speech should continuously get translated as long as the caller speaks.
No, you’ll not be getting any source code, and the solution shouldn’t require any changes to the product source code or business logic. The solution should be easily integrated with the product and the solution should work seamlessly upon installing and configuring the solution.
Hexagon will be able to co-position your solution in their framework. Hexagon will help you in setting up integration test bed (as to how customer will experience it)
- Design & Engineering
- Metrology Production
- Process Lifecycle
- Simulation
- Manufacturing
- Quality
- Testing
- Battery management systems (BMS)
- delivery
Any startup which can,
- Create a web app.
- Create a desktop app.
- Connect several apps together.
- Add functionality to an existing app.
No, there will not be any access / modifications allowed to the source code of Nexus. It is not even needed. You will be able to deploy the code/ solution to Nexus. Hexagon will help you in integrating the final solution into the framework.
Most common Desktop application technologies are supported, including C#, C++, Java and QT.
Yes. There will be tutorials and sample applications that will be provided post selection.
No. You have to use Immersal platform to build AR solution and integrate your predictive and prescriptive solution and demonstrate.
Basic knowledge of Unity is preferred to build AR solution using Immersal. Hexagon will provide required training on Immersal SDK to startups and will provide Unity startup kit including license.
Yes, it will provide you with sensor data and maintenance data with relevant history to help you create a predictive/ prescriptive solution. You should then use Immersal to prepare the final AR solution.
For a mobile to recognise parts or pictures, you can build your own solution or use the ones that are available in the ecosystem.
Lab32 Cohort 13 is for founders building Software as a Service (SaaS) based startups who are looking to scale in terms of revenue by getting the right kind of exposure from the sectoral operators/founders who have worked and delivered results in the similar sector in the past.
This program will specifically help the founders create a robust GTM strategy.
LAB32 Benefits are as follows :
1. Ex-founders and operators experienced in B2B SaaS to deliver the best standard sessions.
2. Outcome based founder engagements over three months to help the founders introspect their own best practise and iterate on the same.
3. One:One mentor session to gain feedback on a weekly basis.
4. Get associated with T-Hub to work together on market connects.
5. Extended portfolio support post the program completion for the best performing startups.
We are looking to work with startups with an MRR greater than 25k and less than 50k or a really strong founding team who are not scared of failing fast. Bonus points if the founders believe in strong execution and are constantly looking to get better.
FAQs
- Submit an online application
- Once your application is shortlisted, an online evaluation with the team
- Once your application is shortlisted, an online evaluation with T-Hub team
Currently, the IP of PoC is owned solely by startups. We will be exploring about IP only at later stage with the winning startups which will be selected to next steps of engagement after the Demo Day, on completion of the 100 day program.
Lab32 Cohort 13 is for founders building Software as a Service (SaaS) based startups who are looking to scale in terms of revenue by getting the right kind of exposure from the sectoral operators/founders who have worked and delivered results in the similar sector in the past.
This program will specifically help the founders create a robust GTM strategy.
LAB32 Benefits are as follows :
1. Ex-founders and operators experienced in B2B SaaS to deliver the best standard sessions.
2. Outcome based founder engagements over three months to help the founders introspect their own best practise and iterate on the same.
3. One:One mentor session to gain feedback on a weekly basis.
4. Get associated with T-Hub to work together on market connects.
5. Extended portfolio support post the program completion for the best performing startups.
We are looking to work with startups with an MRR greater than 25k and less than 50k or a really strong founding team who are not scared of failing fast. Bonus points if the founders believe in strong execution and are constantly looking to get better.